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Intrepid

Intrepid will be creating a new theme page to offer more flexible travels for older demographics. The travel agency seeks to upgrade its’ digital experience for this new offering. My team and I worked together to create a website that provides more options to accommodate travelers over the age of 50+.

Design Process

Design Process

Problem Statement:

Intrepid customers age over 50+ have difficult time finding a trip that

meet their needs

Solution Statement:

Design a new theme page for age over 50+ customers that provide

easy search and customizable options available.

Business Goal:

1. Improve browsing and search tool

2. Create a new theme of group travel option for age over 50+.

User Goal:

1. Find comfortable group travel

2. Have more options choose and customize the trip

Competitive Analysis

Competitive Analysis

Our team researched other travel agencies that provide comfortable travel experience for older demographics. We were able to find and compare Elder Treks and Grand Circle Travel as their target market is for older demographics. To compare most visited online traveling booking website, we have included Expedia as one of our competitors.

Journey Map

Journey Map

As a team, we explored the website with a given purpose. It is to search, book and checkout a travel deal. We recorded our findings during the process in an expressive way.

Initial User Testing

Initial User Testing

In order to understand the users in the age over 50, we asked two lovely ladies in mid 50s to explore the website. We discovered some new problems and recorded them.

Affinity Map Result

Affinity Map Result

This is a result of user survey. 6 out of 9 participants are over the age of 50+. Based on the responses we have received, participants prefer to travel with their own age group, stay in hotel, engage in medium level of activities; and travel booking priorities are price, destination, and dates.

Research Finding and Recommendation

Research Finding and Recommendation

Creating this chart helped us organize problems. We determined what methods we are going to use to solve for them.