Scooter's Frozen Custard
Scooter’s Frozen Custard is a Chicago based, cold dessert business. I had an opportunity to make changes unofficially to their website to organize menu items and to add online order feature.
Scooter’s Frozen Custard is a Chicago-based cold desert store that was first opened in 2003. This sole proprietorship business play a big role in Lake View residential area. In 2015, they were listed as The 21 Best Ice Cream Shops in America at New York Times. However, the website of this successful business do not meet their notorious title. Scooter’s homepage is unorganized with many information confined in one page with unclear navigation. In hopes to improve their website performance, I created a prototype with organized flow of contents with added E-commerce functionality including online ordering and delivery system.
Layout and contents of Scooter’s website is confusing. Unlike other local ice cream stores, they don’t offer online ordering and delivery services
Improve layout and navigation of homepage and create easy E-commerce features including online ordering and delivery services.